Gain Direct Access to Your Target Market

ISDEF is the largest defense, homeland security and cyber trade show in Israel. This event has catered to the needs of the military, police, special forces, security agencies, emergency responders and the cyber community since 2007. End users come to this exhibition to find solutions that fulfill national security needs. Interoperability and counter-terrorism are among the focuses at the ISDEF 2019 exhibition in which many products, systems, and solutions with dual-use capabilities will be displayed.

Maximize business potential and gain exposure by meeting the relevant end users and buyers from the public and private sector. ISDEF is a focused event and only open to industry professionals and officials.

ISDEF is a rare opportunity to meet and mingle with high ranking technical and field officers from the IDF.  These officers are a crucial part of the acquisition process for the IDF as it is their initial reports and assessments of products and companies on which decisions are ultimately made. ISDEF is the only opportunity where they are able to meet with the manufacturer, maximizing business potential for the exhibiting company.

International Exposure

Do business with visitors and official delegations from over 100 countries. Meet face to face with decision makers from across the globe that come to ISDEF specifically to find solutions that meet their defense and security needs. Form alliances with defense and security companies form Israel and abroad and generate new-to-market and 3rd market opportunities defined by joint-ventures and industrial cooperation.

Industrial Cooperation

The majority of the global defense industry is comprised of SME’s, which play a pivotal role in the economic development of countries worldwide because of their innovative capabilities, flexibility, and lower costs. ISDEF provides a platform for foreign companies to enter the Israeli market and form alliances defined by joint ventures and industrial cooperation that fulfill the demands of end users in Israel and also account for 3rd party market opportunities.


ISDEF provides this opportunity to network and meet directly with all of the relevant players and decision makers in Israel. Meet face to face with buyers and end users, find distributors and agents, form alliances with companies, and build relationships. ISDEF is the ideal platform to make an impression and experience the business culture in Israel as well.

Sales & Marketing Platform

As an exhibitor you will have exposure to 15,000 attendees. Demonstrate and showcase your products and systems in real time in the ISDEF Demo Area. Present your company’s capabilities and solutions in the Exhibitor’s Workshop on the exhibition floor to an audience of industry professionals, decision makers and buyers from across the globe.